b2b-marketing-signal-and-the-ideas-i-find-interesting

Hey

My name is Maciej — a B2B marketer based in Warsaw, Poland, the city of the mermaid.

I really like B2B marketing. I like thinking about why people make certain decisions, why some ideas work and others don’t, how brands change, how technology changes the way we market, and where marketing is heading next.

I wanted a place to write about all of that.

So I’ll be sharing things I notice, ideas I have, campaigns I find interesting, things that annoy me, and probably a few opinions nobody asked for.

But this won’t be only about marketing.

I like dark fantasy games on PC and PlayStation. I go to the gym because lifting weights somehow makes my brain work better. And I have a small mixed-breed dog who has absolutely no idea what B2B marketing is — and seems perfectly happy about it.

I’ll write about life too. People, technology, travel, culture, random observations and whatever else catches my attention.

And somehow, marketing will probably sneak into most of it anyway.

Because marketing isn’t really just about campaigns, ads or funnels. It’s also about people. How we communicate, what we notice, what we trust, what we want — and why we choose one thing over another.

So, this is my little corner of the internet.

Mostly B2B marketing. Some life. Random observations. Things I find interesting. And probably a few ideas that should have stayed in my head.

Welcome to B2B Marketing Signal.

Grab a coffee, have a look around, and see what you find.